New Seasons asked for a small book to establish a cohesive visual and verbal identity that reflects its values of quality, and community. It serves as a quick reference for maintaining a recognizable and engaging brand presence. The photography style focuses on vibrant, high-quality images of local produce along with diverse, happy makers and customers. The tone of voice is warm, approachable, and informative, ensuring consistency across all marketing materials. The illustrations are playful, accentuating important moments throughout.