New Seasons Market: Holiday
New Seasons wanted to highlight their main differentiator, their twin-line offering: both standard and organic product on the same shelf. For this holiday campaign, we highlighted New Season’s inclusive offerings by pairing homemade holiday favorites with ready-to-go options. Whether you like cranberry sauce from a can or a recipe, New Seasons has you covered.
CREATIVE DIRECTION
ART DIRECTION
RETAIL
DESIGN
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Agency / Tether
ECD / Matt Schmunk
ACD / Cynthia Tuan
Copy / Leighann Franson
Photo / Noel Barnhurst
In addition to pairings, New Seasons wanted to show the full variety of offerings in one shot.
As the designer and art director for the shoot, I worked with photographer Noel Barnhurst and his team to capture these joyful mandalas.
Joy Doesn’t Judge—It Recycles
Paper shopping bags designed to double as wrapping paper continued the New Seasons experience throughout the holidays. Shoppers really responded to the idea and shared on social all season.
