Nike Community Store: Flatbush
Nike came to us to launch a new Community Store in Flatbush, New York. We highlighted hyper-local references alongside the Nike brand. We handled both in-store and out of home graphics with a focus on connecting with the community.
IDENTITY
DESIGN
ILLUSTRATION
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Agency / Tether
ECD / Matt Schmunk
ACD / Cynthia Tuan
ED / Michael Mankowski
Copy / Leighann Franson
Instore Photo / Charles Chesnut
At the heart of the neighborhood are the cross-streets Flatbush Ave and Nostrand Ave. This mark represents that intersection and was highlighted throughout the store.
Hyper-local references inspired custom graphics used throughout the store
Through wild postings, OOH advertisement, and strategic social media, we were able to get the word out about the opening. Opening day drew large crowds and was deemed a success by the client.
